A Bright New Aurora on the Horizon: Alienware Unveils New Flagship Desktop to Commemorate its 25th Anniversary
Inside a garage near
Alienware Aurora, our flagship desktop that pioneered the liquid-cooling movement, stood as a symbol of innovation when it was introduced in 2004 (recognized as the Aurora ALX back then) and has since become the mid-tower desktop of choice for the world's best esports players in the most demanding, high-stakes tournaments. Today, innovation continues to drive its most evolved form: introducing the redesigned Alienware Aurora, the pinnacle of
CHAPTER 1: Where Form Follows Function
In 2021, you've seen us make some radical upgrades to our
While the above graphics likely tipped you off to some easily noticeable exterior advancements, we're going to walk you down the designer's journey which began as a redesign from the inside-out. But why did they start here? Simply stated, the genesis of
This new open-air design increases internal chassis volume by a whopping 50% without significantly expanding the overall footprint of the chassis1. The result is more efficient total airflow and reduced acoustic profile that provides gamers with a more enjoyable daily experience. All while providing a 5% increase in graphics performance2.
CHAPTER 2: Thoughtful Thermals and Awesome Acoustics
Let's dial-in on airflow for a second, because freeing up all this space is a gamechanger, but it doesn't directly equate to better airflow. That's where a robust new thermal design comes into picture. Now supporting up to four 120mm fans and liquid cooling options, the new Aurora takes full advantage of the open-air design to keep your rig performing cooler through the most-intense gaming sessions.
The Aurora answers the call for higher airflow efficiency by intaking cool air through the honeycomb-shaped airways on the front of the desktop moving it across the motherboard and performance components before evacuating it out the backside of the chassis.
By now you've heard us mention improvements to acoustics a few times, but that seems a bit hard to believe after hearing the big improvements we've made to our thermal architecture. So, what gives? Well it's made possible partly by our increased chassis volume and partly by an idea that might seem counter-intuitive: more fans working efficiently can help a desktop stay not just cooler, but quieter. Gen-over-gen, the new Aurora is up to 16% quieter at idle, up to 9% quieter during CPU intensive tasks, and up to 15% quieter during overclocking3. The end result for gamers means that during quiet character conversations and other mellow scenarios, you'll stay focused on what's happening on the screen, undeterred by the muted symphony operating inside the chassis.
CHAPTER 3: Where the Soul meets Body
Panning outwards toward the exterior of the chassis, our inside-out design journey finds its way to the grand finale. Expressive curves and an iconic sculpted shape reveal a 360 design that makes the new Aurora look fantastic from all angles on both Lunar Light and Dark Side of the Moon color options.
For the first time,
All the way around, the powerful machine was carefully crafted so it looks just as good from the rear as it does from the front. And finally, our new chassis also allows the opposite right-side door to be removed with cable management features intended to mechanically and thermally isolate the wires from areas where airflow is crucial. All of which combine to make this our most accessible desktop to date with tool-less entry from each angle.
CHAPTER 4: Join Alienware and Special Guests Live on Twitch
Celebrate with us today at
EPILOGUE: Need for Speeds n' Feeds
Celebrating our 25-year legacy of pioneering gaming PCs has only just begun. To participate in the action and learn more about the new Aurora, be sure to join our
1 Based on internal testing conducted August of 2021
2 Based on internal testing conducted September of 2021
3 Based on internal testing conducted September of 2021
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