Turn up the Heat on Your Gift Requests with the Help of Sexy Star Brooke Burke at Dell YoursIsHere.Com

ROUND ROCK, Texas--(BUSINESS WIRE)--

WHAT: Dell has enlisted the magnetic sex appeal of Brooke Burke and other celebrities to launch a star studded holiday campaign on www.YoursIsHere.com -- an interactive, personalized wish list that helps consumers finally get the gifts they really want for the holidays via personalized video messages persuading friends and family to chip in on a gift.

    WHO:

    --  Burt Reynolds for the "Star Power Sell"

    --  Chuck Liddell for the "Hard Sell"

    --  Brooke Burke for the "Soft Sell"

    --  Estelle Harris for the "Guilty Sell"

    --  Ice-T for the "Silky Sell"

    --  Vivica A. Fox for the "Sassy Sell"

WHEN: Starts FRIDAY, November 16, 2007 and runs through January 31, 2008

WHERE: www.YoursIsHere.com

HOW: To begin, simply log on to YoursIsHere.com and follow these easy steps:

    --  Pick what you want - From the latest Dell notebooks and
        desktop computers to the hottest personal electronics.

    --  Choose your celebrity - Select Burt or another celebrity to
        make a winning sales pitch on your behalf.

    --  Start your virtual piggy bank - Visitors over the age of 18
        set up a PayPal account where family and friends can chip in
        towards the wish list.

    --  Add to your social network - Share the virtual piggy bank with
        friends by posting the fundraising widget on YoursIsHere and
        MySpace pages.

    --  Get the word out - Send email links of personalized celebrity
        video pitches to family and friends.

    About Dell

Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative technology and services they trust and value. Uniquely enabled by its direct business model, Dell is a leading global systems and services company and No. 34 on the Fortune 500. For more information, visit www.dell.com, or to communicate directly with Dell via a variety of online channels, go to www.dell.com/conversations. To get Dell news direct, visit www.dell.com/RSS.

Source: Dell Inc.

Released November 16, 2007