Dell Scores Record Number of Product Awards in 2007

Focus on Design, Entertainment, Features Recognized by Customers, Press

ROUND ROCK, Texas--(BUSINESS WIRE)--

Going from beige to bold is paying off for customers and Dell.

    --  In Dell's most recent fiscal year, the company received more
        than 400 product awards highlighting design, quality and
        innovation. Here is a sampling of those awards.

    --  Dell's XPS line gained more momentum and recognition in the
        industry press.

    --  Mainstream systems like Inspiron 531 were also recognized for
        performance on sites like CNET.

    --  Commercial products including Dell's PowerEdge 1955 blade
        servers received accolades like Technology of the Year Award.

    --  More recently Optiplex 755 was honored with an Editors Choice
        Award and the new mainstream gaming desktop XPS 630 set a new
        standard in gaming.

    --  Since Dell launched ratings and reviews site, more than 45,000
        customers have reviewed more than 6,000 products.

    --  We will continue extending the conversation with customers
        about our products and their experiences

"At Dell, we have made design, broadening the notebook range, and evolution of the desktop central to our focus on consumer wants and needs," said Alex Gruzen, senior vice president of Dell's Consumer Product Group. "More so than traditional feeds and speeds, Dell is focusing on fashion, style and entertainment. As the recent awards and market share gains illustrate, reporters, influential industry analysts, and most importantly customers are responding in the most positive way."

About Dell

Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative technology and services they trust and value. Uniquely enabled by its direct business model, Dell is a leading global systems and services company and No. 34 on the Fortune 500. For more information, visit www.dell.com, or to communicate directly with Dell via a variety of online channels, go to www.dell.com/conversations. To get Dell news direct, visit www.dell.com/RSS.

    Additional Information

    Links to:

    XPS M1330

    XPS One

    PowerEdge 1955

    Optiplex 755

    XPS 630

    www.dell.com/awards

    Source: Dell Inc.

Released March 7, 2008