Channel Favors Dell

Dell's Placement in Channel Product Ranking Reflects Key Channel Values

ROUND ROCK, Texas--(BUSINESS WIRE)--

Dell Inc. (NASDAQ: DELL):

    --  Solution providers participating in the annual 2008 eWeek
        Channel Insider Product of the Year Awards voted Dell the
        preferred notebook and desktop provider among all OEMs.

    --  Dell finished second in the Product of the Year server
        infrastructure category. Along with its blade offerings, Dell
        also offers a leading portfolio of storage products and
        managed services to channel customers, including EqualLogic,
        and ProSupport.

    --  Dell's strong showing comes only a year after the company
        announced its intent to formalize a channel program -
        PartnerDirect - and only six months after PartnerDirect was
        launched in the U.S., eWeek was moved to refer to Dell as "the
        darling of the channel."

    --  To facilitate direct communication with the channel, the Dell
        Channel blog was launched in conjunction with the company's
        inaugural Partner Advisory Council meeting the week of May 20.

    --  "We are delighted to be recognized by the channel as a leading
        provider of quality products that enable the channel to grow
        its own profitability," said Greg Davis, vice president and
        general manager of Americas Channel Group. "We are continuing
        to refine our understanding of partner needs, and look forward
        to offering new services and products that will enable our
        partners to grow."

    --  "Dell has stressed that they view the channel as their direct
        customer with whom they will build a partnership based upon
        integrity, trust, and open (transparent) communication," said
        Tim Hebert, president, Atrion Networking. "I am excited to see
        the future of Dell's PartnerDirect program."

    Links to:

    www.dell.com/latitude

    www.dell.com/precision

    www.dell.com/poweredge

    www.channelinsider.com/c/a/News/

2008-Channel-Insider-Product-of-the-Year-Awards/ (Due to its length, this URL may need to be copied/pasted into your Internet browser's address field. Remove the extra space if one exists.)

About Dell

Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative technology and services they trust and value. Uniquely enabled by its direct business model, Dell is a leading global systems and services company and No. 34 on the Fortune 500. For more information, visit www.dell.com, or to communicate directly with Dell via a variety of online channels, go to www.dell.com/conversations. To get Dell news direct, visit www.dell.com/RSS.

Source: Dell Inc.

Released May 28, 2008