Dell Expands Global Green-Packaging Strategy to Drive Cost and Environmental Savings
Challenges Industry to Join Dell in Setting Measurable Targets Company Plans to Eliminate 20 Million Pounds of Desktop and Laptop Packaging Four-Year Savings Estimated at $8.1 Million New Online Greenprint Advisor Resource Designed to Help Customers Go Green
ROUND ROCK, Texas--(BUSINESS WIRE)-- Dell (NASDAQ: DELL)
-- Dell is implementing a plan to simplify and revolutionize computer
packaging that will result in estimated savings of more than $8 million1
and the elimination of approximately 20 million pounds2 of packaging
material over the next four years. Today's announcement is the latest
milestone in Dell's commitment to become the greenest technology company
on the planet.
-- The company plans to reduce desktop and laptop packaging materials by
approximately 10 percent worldwide, increase sustainable content in
cushioning and corrugate packaging by 40 percent and ensure that 75
percent of packaging components are curbside recyclable by 2012.3
-- With today's announcement, Dell is the only major computer manufacturer
with a global packaging reduction target for desktops and laptops. In
2007, the company exceeded its goal to reduce outbound packaging by 10
million pounds by nearly 10 percent. The company's desktop and laptop
packaging goal announced today will help preserve more than 150,000
trees.4
-- Dell is integrating air-filled cushion technology and renewable
materials including molded pulp cushions and 100 percent recycled
High-Density Polyethylene (HDPE) thermo-formed cushions. Milk jugs and
laundry detergent bottles are typical materials that comprise the HDPE
recycled waste stream. Over the next year, Dell estimates that it will
integrate nearly two million recycled milk jugs into cushions protecting
its Studio Hybrid system. An estimated 33 million recycled milk jugs
will be integrated into desktop and laptop packaging in 2009.5
-- Through its server-packaging option MultiPack, the company is helping
customers save time and simplify server installations by eliminating up
to half of the packaging materials and waste that results during typical
installations.
-- Dell today also announced the Dell Greenprint Advisor, a free web-based
resource center enabling organizations to assess their green initiatives
and help prioritize future actions. The advisor is available to U.S.
businesses and organizations at www.dell.com/greenprint and will be
expanded to a global audience in the coming months.
Quotes:
-- "We're challenging every technology company to join us in implementing a
global green packaging strategy," said Tod Arbogast, director of
Sustainable Business at Dell. "In doing so, we will drive extraordinary
environmental and cost savings for our businesses and customers while
setting a new efficiency model for other industries to follow."
-- "Excessive packaging is among the most solvable challenges today.
Changing the packaging paradigm presents an opportunity to increase
business and brand value through sustainable innovation, resulting in
positive environmental benefits," said Adam Werbach, CEO of Saatchi &
Saatchi S, a global sustainability consulting agency that has worked
closely with Dell to develop its packaging strategy. "We congratulate
Dell for introducing an important initial framework, which will enhance
the company's sustainable performance, while giving it a competitive
edge among computer manufacturers. We look forward to the innovation and
collaboration that will help Dell meet and exceed these goals, and hope
to see similar strategies replicated across the industry."
Links:
www.flickr.com/photos/dell_digital_media
About Dell
Dell (NASDAQ: DELL) powers its global headquarters campus with 100 percent green energy.
1 Based on engineering estimate of material reduction, worldwide procurement material costs and internal sales data.
2 Calculated with the Environmental Defense Fund Paper Calculator
3 Recycling programs for packaging may not exist in all areas.
4 Calculated with the Environmental Defense Fund Paper Calculator
5 Based on engineering calculations of the weight of material, a 1/2 gallon milk jug and internal sales estimates.
Source: Dell Inc.
Released December 16, 2008