Dell Announces Major Expansion of Free Computer Recycling Program
Six Additional States Join Goodwill-Reconnect Partnership Dell Exchange Enables Customers to Trade in Unwanted Electronics for Dell Gift Cards Company Reaches 275 Million-Pound Recycling Goal Ahead of Schedule
ROUND ROCK, Texas--(BUSINESS WIRE)-- Dell Inc. (NASDAQ: DELL):
-- Dell expanded its U.S. Reconnect recycling partnership with Goodwill
Industries to six additional states, including Arkansas, Iowa, Maine,
New Hampshire, Oregon and Vermont. Akron, Ohio, Frederick, Md. and New
Haven, Conn. are new Reconnect cities. The program is free for consumers
who want to responsibly recycle any brand of unwanted computer
equipment.
-- Today's announcement brings the total number of participating Goodwill
retail stores to more than 1,000 nationwide. In keeping with its mission
of job creation, Goodwill plans to hire additional staff to oversee the
expanded recycling program.
-- Dell also launched Dell Exchange, a free online trade-in system that
enables U.S. customers to help keep unwanted electronics out of
landfills by exchanging them for Dell gift cards. The trade-in option,
which has been a pilot program since November 2008, is now available to
U.S. customers at www.dell.com/tradein.
-- With today's announcements, Dell is making it even easier for customers
to responsibly recycle unwanted electronics. Through its extensive
recycling options for consumers, small and medium businesses, large
enterprises and governments worldwide, Dell reached its goal to recycle
275 million pounds of equipment ahead of schedule. The company was the
first IT vendor to set product recovery goals in 2004, completed the
rollout of its global recycling program in 2006 and remains the only
company in its industry to offer a free worldwide recycling program for
consumers.
-- Dell is meeting the manufacturer requirements of Oregon's recently
passed Electronics Recycling Law and the Oregon E-Cycles program. The
company has also been designated as a Tier-1 Manufacturer in the Oregon
E-Cycles program.
-- In November 2008, Dell and Staples made history by announcing a free
in-store recycling program for Dell's customers. Customers can
responsibly recycle any amount of Dell branded computers, printers,
monitors or peripheral items for free at Staples' 1,500 U.S. store
locations, without having to make a purchase.
-- Through its nine-year partnership with the National Cristina Foundation
(NCF), Dell customers may also donate any working computer system to
non-profit organizations in their areas. NCF matches consumer donations
to local non-profit organizations, public agencies and schools. The
program is available throughout the U.S., Canada, the United Kingdom,
Ireland, France and major markets in Brazil.
-- Dell also offers an extensive suite of recycling and asset recovery
services to help large enterprises maximize their IT investments,
minimize storage costs and recycle unwanted computer equipment securely
and responsibly. The company manages the environmental risks of disposal
with a global environmental partner network that exceeds the standards
covered in the EPA's Responsible Recycling (R2) business practices.
Quotes:
-- "Today we're making it even easier for environmentally conscious
customers to do the right thing," said Mike Watson, senior manager of
Dell Global Recycling Services. "Every technology provider has a
responsibility to provide free, easy and responsible recycling to
consumers worldwide. We hope 2009 is the year that brings the industry
together around this shared principle."
-- "In addition to free and responsible recycling, the Dell-Reconnect
partnership is enabling job creation and skill training at a time when
both are very much needed," said Jim Gibbons, President and CEO for
Goodwill Industries International. "We commend Dell for setting a
leadership example for the rest of the industry and for playing an
important role in the creation of green-collar jobs."
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Source: Dell Inc.
Released February 11, 2009