Dell Puts Customers on Fast Track to Storage Efficiency

ROUND ROCK, Texas--(BUSINESS WIRE)-- Dell today announced new data deduplication services, solutions and products designed to help businesses make their storage environment more efficient.

Dell Point of View:

    --  Data deduplication is getting significant attention from a growing
        number of customers looking to manage ever-increasing storage growth by
        eliminating redundant data. Dell believes data deduplication is just one
        - not the only - option to help customers meet this challenge.
    --  Dell is taking a customer-specific approach in which Dell consultants
        will guide customers in determining how any or all of the following
        optimization considerations can help them manage their storage as
        efficiently as possible:
        o Thin provisioning
        o Reclaimed storage
        o Storage virtualization
        o Automated load balancing
        o Data tiering and classification
        o Deduplication
    --  Dell's deduplication strategy is to foster and encourage the rapid
        evolution of dedupe technology into a storage environment where the
        functionality exists everywhere. As deduplication matures quickly, it
        will move beyond backup storage - where it primarily resides today - to
        other data types including near-primary, archive, file and object
        storage solutions.
    --  Dell believes that incorporating deduplication functionality into ISV,
        application and storage software can provide significant benefits to
        customers including:
        o More affordable, better performing solutions than purpose-built
          appliances.
        o Simplified management through single console interfaces for data
          protection and management.
        o Reduced network traffic across WAN and LAN infrastructures leading to
          improved, more cost effective disaster recovery environments.

The News:

    --  New Storage Consulting Services Capabilities, Options
        Dell now offers a suite of end-to-end consulting services to help
        customers understand deduplication technology, quantify the benefits,
        and design a deduplication solution to best meet their needs. Dell's
        consulting services are different in that they provide practical,
        action-oriented plans to deliver specific, predictable and measured
        outcomes through high-impact, short duration projects.
        o TheDell Storage Simplification Workshop helps customers cut through
          the marketing clutter surrounding deduplication and develop a clear
          understanding of the considerations and potential benefits. In a free,
          half-day session, Dell consultants work with customers to determine a
          potential solution or technology areas that can yield measurable
          results with predictable outcomes, pricing and timelines.
        o TheDell Backup, Recovery, Archive Assessment helps customers avoid
          wasting resources on improper or overly optimistic solutions. While
          general ROI numbers pervade the industry, benefits can vary widely
          across environments, applications and methods. This assessment
          delivers a detailed report built upon metrics and insights from the
          customer's own environment showing an impact analysis with estimates
          of storage and/or network traffic reduction, amount of backup data,
          backup frequency, retention periods and frequency of data changes.
        o TheBackup/Restore Stabilization, Optimization and Deduplication
          Designservice helps customers avoid one-size-fits all solutions that
          fail to understand their unique requirements. These services design a
          tailored solution for each customer environment with specific product
          recommendations, service catalog and implementation plan.
    --  New PowerVault(TM) DL2000
        Dell announced a new version of its PowerVault(TM) DL2000 powered by
        CommVault(R) Simpana(R) 8.0 - providing a good example of the integrated
        deduplication approach. The industry's first and only integrated
        hardware, software, and services solution that comes with CommVault
        Simpana 8.0 software factory installed, the PowerVault DL2000 is a data
        protection solution that includes end-to-end block-based deduplication
        for backup, archive and replication.
        o PowerVault DL2000 offers data deduplication of up to 20:1. Using this
          capability, an organization can economically keep weeks of complete
          recovery copies of their data on a small disk footprint. The
          PowerVault DL2000 uses up to 90 percent less tape media for offsite
          archiving solutions. Dell and CommVault have created a calculator to
          help customers estimate the benefits of deduplication based on their
          weekly backup size.
        o The PowerVault DL2000 is the highest performance deduplication
          solution in its price class with deduplication rates of almost 1.5 TB
          per hour when performing weekly full backup operations.* Appliances
          with similar performance from other vendors can cost significantly
          more. List pricing for the PowerVault DL2000 starts around $14,300 and
          configurations with the dedupe capability start at approximately
          $41,000.
        o To reduce primary storage use, an optional Email Archiver license lets
          an organization move infrequently accessed data from production
          servers and archives it to lower cost DL2000 disk storage or
          PowerVault tape. End users and applications retain normal access to
          the archived items at all times. By archiving server data with
          PowerVault DL2000 an organization can achieve smaller backups and
          faster recoveries.

Quotes

    --  "Today's dedupe solutions are predominantly purpose-built appliances.
        This will migrate into an integrated, software-based model -- it's the
        natural progression of technology features. They start off as dedicated
        devices and then migrate into the broader software stack." -- Darren
        Thomas, vice president and general manager for Dell Enterprise storage.
    --  "Deduplication is an important answer to the specific problem of
        redundant data. But just adding dedupe is not a panacea. Dell believes
        you can use cost-effective services to determine the best utilization of
        your storage and look at the challenge holistically. Without this,
        dedupe can be a quick fix at best and a waste of time at worst." -- Paul
        Kaeley, director, Dell Global Storage Services Practice.
    --  "Deduplication as a feature in target storage has been in the spotlight
        of late. However, deduplication as an integrated software feature is a
        compelling proposition. Dell is at the front of this trend to make
        deduplication ubiquitous in the storage stack." -- Lauren Whitehouse,
        analyst with Enterprise Strategy Group.

Additional Information:

View Darren Thomas discussing dedupe

Dell Deduplication sitelet

Dell Storage

Dell Storage Consulting Practice

Dell Infrastructure Consulting Services

Dell Global Services

About Dell

Dell (NASDAQ: DELL) is a leading technology provider to commercial enterprises around the world.

*Based on Dell Labs testing using CommVault Simpana 8.0, SP1 in May 2009. Actual performance will vary based on configuration, usage and environment variability.

Dell, PowerVault and the Dell logo are trademarks of Dell Inc.

Dell disclaims any proprietary interest in the marks and names of others.

    Source: Dell Inc.