Ron Rose Named to Dell Executive Leadership Team

Former Priceline.com CIO Joins Dell as Senior Vice President of Dell.com

Rose To Oversee One of the World's Largest Online Businesses

ROUND ROCK, Texas--(BUSINESS WIRE)-- Dell announced today that Ron Rose, former chief information officer of priceline.com, has joined the Dell executive management team as senior vice president of Dell.com, reporting to Michael Dell, chairman and CEO.

"Ron's broad IT experience will help us evolve Dell's rich legacy of online leadership and better serve the millions of customers who connect with us on Dell.com each day," said Mr. Dell. "His strong operational expertise and experience in online technology will help us deliver even more personalized, relevant solutions to customers on a global scale."

In the new role, Mr. Rose will oversee all of Dell's global online platforms, including Dell.com, its customer "Premier Pages" and online customer support. Mr. Rose's appointment reinforces Dell's commitment to enhance its industry-leading e-commerce engine, online capability and to improve overall customer experience.

With billions in revenue flowing through it annually, Dell.com is one of the leading e-commerce destinations in the world, serving people in 160 countries. Dell.com last year had 1.7 billion visits by about 500 million people.

Mr. Rose spent more than a decade at priceline.com. As priceline.com's CIO, he helped build the company's reputation for outstanding technology execution, and was instrumental in building and managing the IT infrastructure that provides travel services in 90 countries around the world. Prior to joining priceline.com in 1999, Mr. Rose was chief technology officer for Standard & Poor's Retail Markets.

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    Source: Dell

Released March 31, 2010