Dell and Telefonica Form Strategic Alliance to Deliver Innovative Connectivity and Communication Solutions

MADRID & ROUND ROCK, Texas--(BUSINESS WIRE)-- Dell and Telefonica today announced a strategic alliance that marks the beginning of a new collaboration effort to develop future products and services designed around enhanced data-first experiences, enabling customers to interact with family, friends and businesses whenever and wherever they choose.

"The demand for pervasive, instant-on, web-connected devices is everywhere," said Ron Garriques, president, Dell Communication Solutions Group. "We are excited to align with Telefonica and leverage our combined strengths to create products and services that provide a simple and seamless experience for our customers."

"The new digital ecosystem, under construction, creates huge opportunities and advantages for all industries that transform and adapt to the digital world, and not only in terms of productivity, but also in terms of new lines of initiative, new applications and new business opportunities," said Vivek Dev, Director of Innovation at Telefonica. "And we are very excited to work with Dell to develop these solutions."

The alliance with Telefonica is part of Dell's continued focus on developing smart mobile products and services through value-added relationships with leading operators.

The Alliance focuses on three areas:

    --  Provide customers with choices they value most now
    --  Deliver next generation solutions first
    --  Enhancing the digital customer experience and driving information
        communications technologies to market

About Dell

Dell (NASDAQ: DELL) listens to its customers and uses that insight to make technology simpler and create innovative solutions that simplify daily activities and help people stay entertained, connected and in touch. Learn more at www.dell.com.

About Telefonica

Telefonica is one of the largest telecommunications companies in the world in terms of market capitalisation. Its activities are centred mainly on the fixed and mobile telephony businesses with broadband as the key tool for the development of both. The company has a significant presence in 25 countries and a customer base that amounts to 265 million accesses around the world. Telefonica has a strong presence in Spain, Europe and Latin America, where the company focuses an important part of its growth strategy. Telefonica is a 100% listed company, with more than 1.5 million direct shareholders. Learn more at www.telefonica.com.

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    Source: Dell

Released April 14, 2010